Developing a concept

Developing a Concept  Design For Music

The following small tasks should be attempted in the order set out below. They are designed to allow you to generate evocative concepts and move away from merely literal ideas.
This is definitely a chance for you to be creative and playful and wistful and fascinating!

1 Choose which band/singer.

2 Describe or draw the most literal, obvious designs you can think of. (get it out of your system!)

3 Gather chunks of lyrics and annotate them, don't worry about whole songs (by annotating you should pick out interesting words and imagery, notice themes, define ideas, interpret concepts)

4 Create a band/singer mood board (look on their website, album covers, posters interviews)

5 Audience mood board typical audience member - what do they wear? What do they like? What do they say? What do they own? What do they remember from their childhood? Mine your audience for everything!

6 Similar artefacts - if you haven’t already… gather loads of posters that you like and could maybe influence you. Why do you like them?

7 Write 30 interesting words that relate to your band/singer.

8 Record 20 compelling words that relate to your audience.

9 Interesting juxtapositions are going to create enigma and provoke interest. Write 10 words that describe the music… then join some of the words together with words from above.

Extra idea!
(Use 20 words in two columns on an A4 sheet. 10 down each side. Then cut them up and replace them together to find interesting unexpected juxtapositions.)

10 “The music makes me / the audience feel like ………”  Write 3 of these and go into detail. (for best results - use loads of imagery)

11 Collect plenty of resources (pictures, text etc) based upon all of the above and gather them physically and print others off.

12 Look at the stuff that you have collected so far. Select 3 fragments even if they are just glimmers of ideas.

13 Develop the 3 ideas into drafts. Use the scamping design ideas below to get you started